Engineering Performance
The work
Challenge
A fight was booked. An event was not. Nobody owned the night itself.
What I did
I did. Set the vision, built the team around it, and carried the calls that could not be taken back.
What changed
Nearly sixty thousand at Tottenham. He walked out as the event, not a name on the card.





The film
My role
- Creative Direction
- Executive Production
- Performance Strategy
- Leadership
Next project
Contact