Building Influence Through Positioning

Challenge

A business serving 100,000 small firms, run by a two time EY Entrepreneur of the Year and EY Global Hall of Fame inductee. A founder almost nobody outside the industry could name.

What I did

Built the position, then everything that carried it. An owned interview series, a keynote circuit, a national conference, a book launch.

What changed

A published author, a keynote circuit that keeps booking him, and a founder his industry now quotes.